With its intense light purple tones, Violet is a top pick for those looking for hair colour that’s as vivid as their imagination.
 
For full unbridled colour, we recommend using Violet with bleached hair.
 
Getting creative with our colour doesn’t ever damage hair — the entire Directions range contains a conditioning formula that leaves locks soft and healthy.
 
Each tub contains 100ml semi-permanent hair colour and has a 49mm tub opening for easy application with a tint brush. All products are 100% vegan friendly and cruelty-free.