Warm, romantic and playful, Directions brilliantly rich Rubine Red breaks the mould with glimmering hues of pink and purple.
For the most lavish results, apply to bleached hair or add deep red tones to light-to-medium natural shades.
For luscious feeling locks, all our colours are made with a conditioning formula that nourishes hair from first application.
Each tub contains 100ml semi-permanent hair colour and has a 49mm tub opening for easy application with a tint brush. All products are 100% vegan friendly and cruelty-free.
La Riche Directions - Rubine
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, Basic Red 51, HC Yellow No.4, Basic Violet 2, HC Blue No.15.
- Do NOT dye eyelashes or eyebrows.
- If product comes in contact with the eyes, rinse immediately with clean water.
- Colours can sometimes stain certain surfaces & materials - use with care.
- Directions doesn’t have a specific longevity on the hair.
- Do not mix Directions with Peroxide.
- To achieve lighter shades than your current colour we recommend to seek professional advice.
- Shades may vary at manufacturer’s discretion.