Warm, romantic and playful, Directions brilliantly rich Rubine Red breaks the mould with glimmering hues of pink and purple.
 
For the most lavish results, apply to bleached hair or add deep red tones to light-to-medium natural shades.
 
For luscious feeling locks, all our colours are made with a conditioning formula that nourishes hair from first application.
 
Each tub contains 100ml semi-permanent hair colour and has a 49mm tub opening for easy application with a tint brush. All products are 100% vegan friendly and cruelty-free.