Perfect for breaking the mould with bold alternative styles, Plum brings hair a delicious medley of natural reds and purples with subtle dark blue undertones.
 
Directions recommend using Plum with bleached hair to bring out all its juicy colour.
 
For happy, healthy hair, all Directions colours contain a conditioning formula.
 
Each tub contains 100ml semi-permanent hair colour and has a 49mm tub opening for easy application with a tint brush. All products are 100% vegan friendly and cruelty-free.